Featuring Dan Ariely, renowned behavioral economist, acclaimed speaker, bestselling author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty, and stand-in Superman, Pocket Ariely supplies you with the cutting edge in modern decision science.

Just look at what it can do:

READ! life-changing advice from a “genius at understanding human behavior” [James Surowiecki, staff writer at The New Yorker and author of The Wisdom of Crowds], and never make another bad decision!
WATCH! lectures and entertaining videos from “one of my heroes” [George Akerloff, 2001 Nobel Laureate in Economics], and never let anyone else make a bad decision either!
LISTEN! as a man described as “surprisingly entertaining” [USA Today] interviews the leading scientists of the day, and learn everything there is to know about humanity!
LOOK! at visual illusions that will twist your brain into knots, and remind yourself of your own irrational tendencies wherever you are!
TASTE! the culinary confections of a man widely acknowledged as the finest improvisational chef in three states, and never go hungry again! (Well, not really…)

With Pocket Ariely in your pocket, you can take Dan Ariely with you wherever you go. You’ll be happier (since you’ll never make another bad decision), healthier (since you’ll never make another bad decision), wealthier (since you’ll never make another bad decision) and wiser (yes, you guessed it: since you’ll never make another bad decision). We almost guarantee it!

Does $5 sound pricey for an app? Think about how much you spend on coffee in a week. Or how much money you waste on products you don’t need. Just think: you could improve your life forever by saving your lunch money and bringing a salad to work on just a couple occasions. Your waistline may thank you, too! But most of all, think about how the purchase of this app will help the blossoming field of behavioral economics, as all profits will be put toward research being conducted at Dan Ariely’s Center for Advanced Hindsight at Duke University.

So, by buying this app, you are ensuring its future existence. Thank you in advance for helping science.